Palestinian-born Ms Borno, vice president of specialists and partners at cloud computing division Amazon Web Services, sparked online calls for a boycott of the tech giant.

Mr Troufanov was abducted with his mother Lena, partner Sapir Cohen and grandmother Irina Tati from Kibbutz Nir Oz as they spent the Sabbath together. The three women were released in November 2023.

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“The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days.”

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An Amazon spokesman told the Standard: “The violence and loss of life happening every day in the Middle East is tragic, and at Amazon, our hearts and thoughts are with any person or community that’s affected.

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Alex Wilner, tagged company founder Jeff Bezos on X, formerly Twitter and wrote: “Vile. This is unacceptable and warrants immediate termination.”

The map dangling from her jewellery encompasses what is today Israel as well as the West Bank and Gaza Strip, territories that the Palestinians have demanded as the basis for an independent state.

Amazon has taken down a company video of an executive wearing a pendant shaped like a map of Israel with a Palestinian flag imposed on top of it.

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Ms Borno fled Kuwait with her parents during the first Gulf War in 1990 and settled in the United States, where Borno received advanced degrees in electrical engineering.

It comes as Amazon employee Alexander Troufanov, 28, also known as Sasha, is still being held hostage a year after a Hamas-led attack in southern Israel.