Breast Cancer Awareness Month is a cause that’s close to our hearts here at Square Cow Movers. Donna Lombard, mom of one of the owners and wife of another owner is a breast cancer survivor that fully understands how the support of so many people can be a life changer. The whole Square Cow Movers family is proud to wear pink during October, and we’re happy to share the story of how pink came to be the color of hope.

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May 12, 2022 — Utah Governor Spencer Cox on Thursday ordered flags around the state to be flown at half-staff to honor the lives of nearly a million ...

The Susan G. Komen Breast Cancer Foundation was the first to begin using pink as a symbol, but they actually weren’t the ones to popularize it. That happened in 1992 when Self Magazine teamed up with Estee Lauder.

The oldest reference to flying half-staff can be found around the early 1600s, when the captain of Heart’s Ease, a British ship, died en route to Canada. On its return to London, the ship’s crew had lowered the flag to honor their departed captain. The British started the tradition of flying half-mast at exactly one flag’s width lower on days of mourning to make room for an invisible flag on top that represented their loss.

In the early days of our country, no regulations existed for flying the flag at half-staff and, as a result, there were many conflicting policies. But on March 1, 1954, President Dwight Eisenhower issued a proclamation on the proper times.

The flag should fly at half-staff for 30 days at all federal buildings, grounds, and naval vessels throughout the United States and its territories and possessions after the death of the president or a former president.

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Just months before at the end of 1990 the Susan G. Komen Breast Cancer Foundation began incorporating pink into their cause by handing out pink visors to women who participating in Race for the Cure races. Then in the fall of 1991, after ribbons were successfully raising awareness for military support and the struggle against AIDS, the foundation began handing out pink ribbons during their New York City race.

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The term "half-staff" refers to the position of a flag when it is halfway between the top and bottom of the staff. There are certain days of the year when the American flag is flown at half-staff. This is an important part of flag etiquette and most flag enthusiasts are aware of the importance of getting it right. The simplest way to remember the significance of flying the US flag at half-staff is in the event of remembrance or when the entire nation is mourning.

In 1991 Self Magazine created their inaugural Breast Cancer Awareness Month issue, in which they featured guest editor Evelyn Lauder. Not only was Ms. Lauder the Senior Corporate VP of cosmetic giant Estee Lauder, she was also a breast cancer survivor. When it came time to make the second annual issue in 1992 Self Magazine editor-in-chief Alexandra Penney reached out to Ms. Lauder once again.

Flying a flag at half-staff or half-mast is a sign for grief and mourning. It is flown following the death of certain government officials, in times of national distress, on various holidays that signify remembrance, and at any other time it is instructed by the president or government. There are specific instructions in the Flag Code for lowering the flag and the time frame it should be flown.

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Many people have also heard the term, half-mast, and oftentimes use the two terms interchangeably. The two terms do mean the same thing, however, half-mast is typically used in nautical terms for flags on ships.

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Undeterred, Ms. Penney and Ms. Lauder continued on with their plans to create a ribbon. Color was extremely important for the symbolic ribbons, and the two women put great thought into the color they choose. They decided on what is called “150 Pink”, a standard yet elegant shade. Over 1.5 million of the pink ribbons were handed out that year, and the cause also produced 200,000 pink ribbon petitions that urged the White House to put more funding into breast cancer research.

When you consider the emotional and mental affect that pink has it’s quite understandable why it was chosen to be the color of breast cancer awareness. It wasn’t simply because of the color’s feminine association, though that is a factor. Margaret Welch, the Director of the Color Association of the United States, notes that studies have found that pink is thought to be:

Ms. Penney wanted to do a ribbon to symbolize the cause, and Evelyn Lauder was completely on board with handing out the ribbons at Estee Lauder counters across the country. At that time they were unaware of Ms. Haley’s grassroots campaign. As luck would have it, shortly after Ms. Penney did learn about Hayley’s peach ribbons and efforts to raise awareness. Self Magazine decided to reach out to Ms. Haley and make her a part of their own campaign, but she declined to work with the magazine because of its commercial ties.

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It’s worth noting that the first breast cancer ribbon wasn’t actually pink. It was a light peach color. In 1991 Charlotte Haley was a grassroots activist and breast cancer survivor that was trying to raise awareness about the lack of federal funding for cancer prevention. She sent out thousands of cards with the peach ribbons attached, and her message ended up striking a cord.

It is to fly 10 days at half-staff after the death of the vice president, the chief justice or a retired chief justice, or the speaker of the House of Representatives. For other higher up government officials, the flag is to be displayed at half-staff from the day of death until the official burial or funeral. The same protocol should be followed upon the death of the governor of a state.

Today the color pink, especially pink ribbons, is a strong symbol of breast cancer awareness and the fight to find a cure against the disease. It is used all around the globe, bringing emphasis to the cause across countries, cultures and languages.

Ribbons became popular as a symbol of support in the 1990s. It was then that the yellow ribbon became a sign of support for the military during the Gulf War. Soon after a red ribbon became the symbol of passion and hope in the fight against AIDS. These simple pins spoke volumes to people across the world cementing their place in activism and awareness for all causes.

2023514 — Relating to a Proclamation that the Flag of the United States and the Flag of the State of Wisconsin Be Flown at Half-Staff as a Mark of Respect.

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We’re proud to be among the organizations that are getting behind the breast cancer awareness cause this year. During the month of October Square Cow Movers will wear pink shirts and wristbands to show their support!

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Although the flag does not have to be exactly in the middle of the staff or flagpole, it should however, be lowered to at least the width of your flag. This is to imply that something is missing above the flag. Many scholars refer to this space as the "invisible flag of death".

The president may order the flag to be flown at half-staff to mark the death of other officials, former officials, or foreign dignitaries. In addition to these occasions, the president may order half-staff display of the flag after other tragic events.