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She said the mocked-up image of the American flag was intended to be "very tongue-in-cheek", but conveyed a serious message.

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Nike said the shirt, launched ahead of Euro 2024, includes "a playful update to the cross of St George" which "appears on the collar to unite and inspire".

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However, England midfielder Declan Rice and Lionesses striker Alessia Russo have both rated the new kit as 10 out of 10.

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Former England goalkeeper Peter Shilton told BBC Radio 4's Today programme he does not agree with the changes, saying "I'm a traditionalist".

The flag maker released an alternative version of the Stars and Stripes, using the same colour palette as Nike had for the St George's Cross

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People in the US would rightly not tolerate "anyone messing with their flag", and the same courtesy should be extended to the cross of St George, she said.

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A Nike spokesperson told media outlets: "The England 2024 Home kit disrupts history with a modern take on a classic," inspired by the training kit worn by England's 1966 World Cup winners.

A UK flag maker has created its own version of the US flag in response to Nike's colourful interpretation of the St George's Cross on England's new kit.

Ms Turner said her late father, who founded the firm in 1975, had always said "nothing will stir up emotion more than a flag".

To be be worn by England's men's, women's and para teams, Nike described it as "a playful interpretation" and an attempt to "unite and inspire".

Manufacturer Nike has changed the cross of St George, with its horizontal bar now a combination of blues and purples rather than the red of the original flag.