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Although the Summer Olympics has been postponed, the US Olympic and Paralympic Museum is set to open in the autumn of 2020, at the foot of Pike’s Peak in Colorado Springs. Itself inspired by the “energy and grace of Olympians in competition,” early photographs of the spectacular building by architects Diller Scofidio + Renfro show an assemblage of diagonal blocks with softened, curved edges, wrapped in a scaly skin. This pattern of diamond shapes is where graphic design firm Chermayeff & Geismar & Haviv found the form for its logo, a diamond on its side, made from five stripes – taken from the stripes of the American flag – in the five Olympic colours.

The flag was designed by Michael Page in 1998 to raise awareness of bisexuals in the world and in the LGBT community. He wanted to give the bisexual community a symbol like the rainbow flag was for the LGBT community. The first bisexual pride flag was shown at the BiCafe's first anniversary party[1] on December 5, 1998.[2]

Chris Liedel, CEO of the museum, says in a statement that the logo “represents a blend of old and new. The Museum merges the tradition of the Olympic and Paralympic Games with modern state-of-the-art technology to tell the history of the movements and Team USA athletes in a compelling way and this logo is reflective of that balance.” Incredibly, the skin of the building is composed of 10,000 individual diamond-shaped panels with no two shapes identical, designed to soften the otherwise geometric architecture with a more organic cladding.

The effect of the tilted diamond is to show the stripes soaring upwards, a go-faster stripe of sorts, imbuing the logo with its own sense of motion and speed. However, the design firm sees yet another Olympic symbol hidden in this form, describing the logo as suggesting “an abstract flame”.

The bisexual flag is a pride flag representing bisexuality, bisexual people, and the bisexual community. The pink stripe represents homosexuality. The pink stripe represents heterosexuality. The purple stripe is the "overlap" of the two colors. This stripe represents attraction regardless of sex or gender.

“We usually say a logo doesn’t need to say very much — the less it says, the better,” Haviv continues. “But in this specific case, the logo is unusual in that it does have very clear references to familiar iconography. We were able to strike that balance. It’s a mark that reminds you of all kinds of things but has its own distinct character, look, feel, shape, personality and above all, it is dynamic.”

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Page said that he took the colors and overlap from the biangles (also known as the bisexuality triangles).[3] The biangles were designed by artist Liz Nania for the Second National March on Washington for Lesbian and Gay Rights in 1987.[4] The design of the biangles began with the pink triangle, a Nazi concentration camp badge that later became a symbol of gay liberation representing homosexuality. The addition of a blue triangle contrasts the pink and represents heterosexuality. The two triangles overlap and form lavender.

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The mark brings together the colours of the Olympic rings, the stripes of the American flag, and the building’s diamond-shaped scaly skin.

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The exact colors given by Page are PMS 226 for the pink, 258 for the purple, and 286 for the blue.[7][8] The pink stripe takes up two fifths of the flag. The purple stripe takes up the middle fifth. The blue stripe takes up the other two fifths.[8] The flag has been most commonly made with the pink stripe at the top, but both ways are acceptable.[7] The flag is not patented, trademarked, or service marked.[8]

“While alluding to these familiar elements, the design is a completely original image, giving this major new institution its own independent identity,” the studio continues. The word mark underneath uses simple, black type, to balance out the “dynamic, colourful” symbol, and is stacked “to give equal weight to each important element of the name”.

The pink color represents sexual attraction to the same sex only (gay and lesbian). The blue represents sexual attraction to the opposite sex only (straight) and the resultant overlap color purple represents sexual attraction to both sexes (bi). The key to understanding the symbolism of the Bi Pride Flag is to know that the purple pixels of color blend unnoticeably into both the pink and blue, just as in the 'real world,' where bi people blend unnoticeably into both the gay/lesbian and straight communities.

Partner and principal designer on the project Sagi Haviv explains that the logo’s globally iconic visual references were both a source of pressure and motivation: “For us, the challenge was also the most exciting aspect: To draw inspiration from the most recognisable and ubiquitous icons in the world – the Olympic rings and the American flag,” he explains in a statement on the museum’s website. “The strategy was that it should be something new and innovative that can stand on its own. Find something that gives homage but is still ownable and can be trademarked on its own. That’s the magic, if you can find that balance between an inspiration and yet still have independence.”

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Chermayeff & Geismar & Haviv is known for having created some of the most instantly recognisable identities in American culture, including the NBC peacock, the PBS faces and the red Mobil O. In 2017, Standards Manual published a monograph of the studio’s work in the same month Ivan Chermayeff passed away aged 85.