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Factory workers were busy this week turning out the last batches of four-by-six-inch handheld flags for parades and other celebrations.
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"Sales are better when people are happy and want to show their pride," Schaller said. They haven't noticed any change in sales under President Trump, he said.
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Looking ahead the company, which is celebrating its own 150th birthday this year, will focus on custom flags that it produces year round.
Besides both retail and wholesale business, the company is responsible for the American flags at the top the Carew Tower and U.S. Bank in Downtown as well as the new U.S. and state flags flying above the newly-renovated Cincinnati Museum Center in Queensgate.
Schaller himself is looking forward to participating in a parade in Fort Mitchell, Kentucky this week. He also enjoys seeing the company's handiwork in local communities nearby.
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Established in 1869, the company is 22 years younger than New Jersey's Annin Flagmakers, the nation's oldest and largest flagmaker and one of half a dozen larger manufacturers of flags.
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July Fourth marks the end of "flag season" for the West End's National Flag Co., a local manufacturer that deals in American and other flags.
National Flag is looking forward to the upcoming election cycle, which helps boost business. Schaller said the company does the best when times are good and people feel patriotic.
The company is already helping produce a monster "93 - Let's Roll" blue banner for a San Diego customer marking the 18th anniversary of the hijacked United Airlines Flight 93 on Sept. 11.
"The employees get to relax a little bit with an extended weekend," said Artie Schaller III, the company's general manager and the fourth generation to run this family-owned business.